Yeah, if you've played something like Animoog, you know the extra expression control you get with vertical movement on keys. If this were assignable via cc messages, you could control most anything in some synths, filter frequency, delay sends, lfo speed, arpeg values, etc. possibly individually on each key. Volume (drum pad feature) is cool, but assignable parameters like cc messages, pitch bend, etc. would open up a LOT of expressive sound options :-)